Reading Rockets offers reading comprehension and language arts teaching strategies for kids, and is a free web site for parents and educators
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Reading Rockets offers a wealth of reading strategies, lessons, and activities designed to help young children learn how to read and read better. Our reading resources assist parents, teachers, and other educators in working with struggling readers who require additional help in reading fundamentals and comprehension skills development.

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Public Service Announcements

Cat in the Hat

Reading Rockets has produced several 30-second public service announcements featuring Reba McEntire, Molly Ringwald, Vivica A. Fox, Morgan Freeman, and Al Roker. The video spots encourage parents to read with their children, with a light touch, energetic delivery, and the appeal of familiar celebrities.

Your organization is welcome to use these free PSAs for broadcast by a local station or to include on your web site. For a broadcast quality version, please contact us. Click the links below to preview the PSAs.

Reba McEntire


Reba McEntire: Reading is Contagious

Singer, actress, writer, and parent Reba McEntire on helping young children become better readers.


Reading is Contagious

"My mother was a school teacher who filled our house with books and read to us every night. Mama's love for books was contagious — and that's one kind of bug you'll WANT to pass on to your kids."


Molly Ringwald


Molly Ringwald

Molly Ringwald on growing up in a family that cherished reading, and how she shares her love of reading with her own child.


Power of Reading

"My dad is blind but he was able to teach me the power of reading and it's still on of my passions today."


Quiet Time

"Between my career and my 3-year old, I'm very busy. But I make sure I read to her every day. It's quiet time we both cherish, and it's building a foundation of literacy she'll have the rest of her life."


Vivica A. Fox


The Key

Actress, Vivica A. Fox, tells how being a good reader helps her to be a better actress and how you can make reading a part of your child's routine.


I Am

"I have special powers. I can unlock any mystery. I can learn almost anything… How can I do this? Because I am a reader."

The Key*

"It can open up new worlds and lead us to our dreams… it's the key. What is it? It's a book."

Movie Star*

"When I was growing up, I used to dream about becoming a movie star. But it takes a lot more than dreams to get ahead."

Routine

"Read to your kids. If you make that a daily routine, then reading will soon become a big part of their lives."

Story Time

"Flopsy, Mopsy, Cottontail, and Peter lived underneath the root of a very big fir tree…"

Warming Up

An actress prepares for her most important role.


Morgan Freeman


Cat in the Hat

Actor, Morgan Freeman, reads from the classic Dr. Seuss book, A Cat in the Hat, and discusses the importance of reading to your children every day.


Cat in the Hat*

"'But I like to be here, I like it a lot,' said the Cat in the Hat to the fish in the pot."

Dreams

"Reading is the foundation of all their dreams, and our job is to help them build that foundation."

Repetition

"Repeat after me: Read every night to your kids, even if they just want to hear a rerun."


Al Roker


Al Roker

Al Roker, weatherman for NBC's Today Show, speaks about his most important job of being a parent and how to help struggling readers.


Daddy Reads

"To my kids, I'll always be daddy. One of the best parts of that job is reading to them every day."

A Parent First

"Sure, I'm a weatherman, but first and foremost, I'm a parent."

Struggling Readers

"Imagine going to work each morning, knowing it won't go well… Well, that's what it's like for children who struggle with reading."


Most Important Job

"Every day I read the weather forecast for the whole country… Well, do you want to know the most important thing I've ever read? A children's book, outloud, to my three kids."

* The public service announcements above that can be customized are marked with an asterisk.

‡ This video clip will appear in Windows Media Player, which most computers already have installed, or you can download it now. Macintosh users can download the free Flip4Mac playback file, which allows you to play Windows Media files in your Quicktime player.

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